Going gluten-free
People with celiac disease need to eat a gluten-free diet, but why are other consumers joining them?
The Hannaford store in Portland Maine recently expanded its Nature Place department –which used to include but a few shelves of gluten-free products– to a 40-foot area stocked with more than 500 items ranging from cookies to pasta sauce, all of them free of the protein that can pose real problems for people with celiac disease.
Oddly enough, the celiac disease population—the people who genuinely need gluten-free food—seem to have little to do with the current boom in gluten-free products.
A recent survey reports that 15 to 25 percent of consumers are looking for gluten-free choices when they shop for food. The same survey reveals that only 1 percent of those shoppers actual...MedWorm Message: Register for MedMatcha, MedWorm's medical advertising network, and receive $5 free advertising.
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